Look Up! All-New Products from Warner Bros. Discovery Soar into Retail Around the World Ahead of DC Studios’ Epic New Film “Superman” From James Gunn
Additional new collaborations celebrate the DC Super Hero’s role as a Pop Culture Icon featuring timeless Superman imagery and designs
Global collection features new offerings across Toys & Collectibles, Fashion & Accessories, Publishing, Home Decor, and more for the whole family – even Pets!
Burbank, CA, June 3, 2025 — As global audiences prepare for the release of DC Studios’ first feature film, “Superman,” Warner Bros. Discovery Global Consumer Products (WBDGCP) is launching a massive global collection that celebrates the iconic DC Super Hero and the highly anticipated new film from Writer/Director/Producer James Gunn. In collaboration with more than 100 premier partners – including Mattel, Squishmallows, Funko, Spin Master, Fossil, Lids, Lucky Brand, Hot Topic and BoxLunch, Alex and Ani, Keebler, Pets + People, Build-A-Bear, and Random House Children’s Books – WBDGCP is releasing a bright and colorful range inspired by the first live-action adventure from the new cinematic DC Universe.
Available globally – and via major North America retailers including DC Shop, Target, Hot Topic and BoxLunch – fans can secure the new collection before “Superman” releases in theaters and IMAX® nationwide on July 11, 2025 and internationally beginning July 9 2025, distributed by Warner Bros. Pictures.
“Among the largest collections we’ve ever released, our range of Superman-themed products releasing this year represents a strategic, all-hands approach with our partners and DC Studios,” said Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “Innovative and engaging products, along with eye-catching design and bold color palettes, capture the excitement and joy audiences will experience when viewing James Gunn’s ‘Superman’ on the big screen. We’re incredibly excited for fans of all ages – humans and pets alike – to celebrate this tremendous moment for Superman and DC.”
Excitement for the new film also led WBDGCP and partners like KITH, Crocs, GAP, Pottery Barn Kids, and Shoe Palace to develop additional products featuring classic Superman imagery and the Superman S-Shield. These ranges commemorate the DC Super Hero’s role across generations as a timeless global symbol of goodness, optimism, strength, and a brighter future.
From collectibles and apparel for kids, adults and even pets to toys and home goods, Warner Bros. Discovery’s “Superman”-inspired lineup is designed to bring the hero’s commanding presence to everyday life. Highlights include:
Mattel, Funko
(L-R) Pets + People, McFarlane Toys, Spin Master, Build-A-Bear
Toys and Collectibles: Spin Master takes flight with a wide range of products, including the new Flying Krypto and Kaiju Slime Battle Set. Imaginext by Mattel brings the action with the Superman Kaiju Clash and more. McFarlane Toys expands its lineup with action figures and playsets depicting numerous characters from the upcoming new film, while Funko introduces a large range of must-haves including Superman, Lois Lane, Lex Luthor, Krypto and more.Jazwares and Squishmallows will also support with an assortment of “Superman”-inspired plushes, featuring fan favorites like Krypto. Releasing this summer, BANDAI SPIRITS’ S.H.Figuarts line will also introduce an exciting new action figure, modeled after Superman’s appearance in the new film - stay tuned for more information. Build-A-Bear is also helping fans channel their inner superhero, with an adorable new bear in this epic Superman costume.
Fossil
Accessories & Footwear: Fans can embody the spirit of Superman with accessories and footwear inspired by the film and the classic story. Fossil brings bold and powerful touches to everyday timepieces and accessories. Accutimetimepieces celebrate both the film and classic Superman designs. Alex and Ani creates meaningful collectible jewelry that celebrates Superman’s legacy with a fresh, personal touch. Manly Bands, Enso Rings, and Salesone will also debut new film-inspired pieces. From head to toe, fans can express their fandom with backpacks and bags from Loungefly, Accessory Innovations, Wolfpak, and Concept One, headwear from Lids and New Era, and colorful new socks from Rock ‘Em.
DC Shop
Rubies
Sassy Woof
Pets: There’s never been a better time to share your DC fandom with pets by celebrating Krypto’s big screen debut! Warner Bros. Discovery’s DC Shop will release numerous new items, including leashes, collars, and customizable bowls. Pets + People is proud to introduce a collection of dog toys and apparel for pet parents to unleash a powerful playtime with their pups. The collection features a variety of toy styles, from cuddly plushes to chewable rope toys - even a dog-friendly crinkle comic book toy! Sassy Woof is also releasing new products celebrating heroic pets. Rubies’ massive costumes collection also includes a collar and cape modeled after Krypto’s as seen in the new film.
Random House Children’s Books
Publishing: Turn the page to adventure and soar into a world of Superman with new titles inspired by the film, including Random House Books for Young Readers’ Welcome to Metropolis: The Prequel Junior Novel, an original Superman prequel where kids can discover how the world’s first superhero learned to balance his new job at The Daily Planet and his secret identity as Superman and signature Little Golden Book, Krypto: Hero In Training, illustrated in the adorable Funko Pop! Style. From Abrams, Superman: The Art and Making of the Film by author James Field (The Art of “The Batman”) documents every stage of the film's production, featuring interviews with key creatives including writer/director/producer James Gunn and DC Studios co-CEO Peter Safran, concept art and unit photography. Available this fall, the book also features an introduction from James Gunn and a foreword by Superman himself, David Corenswet. Bendon will also release products spanning across Coloring, Activity, and Imagine Ink®. Insight Editions is releasing an updated edition of the bestselling Superman: The Definitive History, featuring brand new interviews with the cast of James Gunn's “Superman.”
(L-R) Ferris Wheel Press, Paladone
Home: Ferris Wheel Press presents The Superman Fountain Pen and Ink Collection, crafted for those who write their own stories of strength and resilience. Paladone’s range spans multiple product categories including innovative lighting, drinkware, immersive games and accessories. Dalstrong is launching a limited-edition “Superman”-inspired chef knife as part of its StudioForge™ line. Must-have “Superman”-themed wall decor for inside or outside by Open Road Brands are made from quality materials, designed to add a bold touch to any space. A new wave of “Superman”-inspired home products are also hitting shelves from Hallmark, Monogram, and Homesick.
Costumes: Unleash your inner hero and suit up the whole family with officially licensed costumes from Rubies, including kids and adult costumes of Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner!
Food and Beauty: Treat yourself, Kryptonian-style, with Keebler’s Limited-Edition Superman Fudge Stripes featuring Strong Berry flavored cookies and four bold designs, including the new film’s S-shield. From House of Sillage, the new “Superman”-inspired fragrance is a bold and powerful scent inspired by the DC Super Hero’s strength and confidence.
Hot Topic
Fashion and Apparel: Among the many partners carrying “Superman”-inspired fashion and accessories, Hot Topic and Box Lunch will offer a large range in-stores and online. Reebok and Superman have joined forces with a new collection, available exclusively at Walmart Canada, blending Reebok’s performance-driven style with Superman’s iconic imagery across graphic tees, hoodies, shorts, and joggers. Classic graphics meet hero-level cool in Lucky Brand’s limited-edition “Superman” collection including men’s tees, sweatshirt, a sweater, varsity jacket and accessories. Young heroes can unleash their superpowers with apparel by George Hats and cozy sleepwear from Komar and Centric. Additional “Superman”-themed collections will also be available from partners including RSVLTS, Mad Engine, Trevco, Civil x Superman for Tilly’s, Bioworld, Omni, Heroes & Villains and PSD Underwear.
Box Lunch
Classic Superman Themed Collections:
Crocs
GAP introduces a limited-edition Superman collection, combining iconic hero graphics with the brand’s signature casual style. Robert Graham’s exclusive new collaboration transforms Superman into a wearable work of art. Crocs, KITH,Box Lunch, Homage, YoungLA, Reyn Spooner, Contenders Clothing, Shoe Palace, Spirit Jersey, C-Life for Fashion Nova, Isaac Morris and Freeze for Ross, Sprayground, Harveys, Knockaround, Simple Modern, Blissy/Silk Pillowcases and more are also releasing Superman-themed drops.
Pottery Barn Kids
For Kids and Baby: Just in time for back-to-school, the new Pottery Barn Kids x Superman collection includes backpacks, corresponding lunch bags and water bottles to start the school year in style. The Superman x Kyte Babycollection features apparel, blankets, pillows and bibs. Additional apparel is also available by Bums & Roses and Posh Peanut.
About “Superman”
“Superman,” DC Studios’ first feature film to hit the big screen, is set to soar into theaters worldwide this summer from Warner Bros. Pictures. In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Superman who is driven by compassion and an inherent belief in the goodness of humankind. DC Studios heads Peter Safran and Gunn are producing the film, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster.
The film stars David Corenswet (“Twisters,” “Hollywood”) in the dual role of Superman/Clark Kent, Rachel Brosnahan (“The Marvelous Mrs. Maisel”) as Lois Lane and Nicholas Hoult (the “X-Men” movies, “Juror #2”) as Lex Luthor. The film also stars Edi Gathegi (“For All Mankind”), Anthony Carrigan (“Barry,” “Gotham”), Nathan Fillion (the “Guardians of the Galaxy” films, “The Suicide Squad”), Isabela Merced (“Alien Romulus”), Skyler Gisondo (“Licorice Pizza,” “Booksmart”), Sara Sampaio (“At Midnight”), María Gabriela de Faría (“The Moodys”), Wendell Pierce (“Selma,” “Tom Clancy’s Jack Ryan”), Alan Tudyk (“Andor”), Pruitt Taylor Vince (“Bird Box”) and Neva Howell (“Greedy People”).
“Superman” is executive produced by Nikolas Korda, Chantal Nong Vo and Lars Winther. Behind the camera, Gunn is joined by frequent collaborators, including director of photography Henry Braham, production designer Beth Mickle, costume designer Judianna Makovsky and composer John Murphy, along with composer David Fleming (“The Last of Us”) and editors William Hoy (“The Batman”) and Craig Alpert (“Deadpool 2,” “Blue Beetle”).
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, “Superman,” which will be in theaters and IMAX® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
