Today, DC Comics debuted a 30 second commercial for the BEFORE WATCHMEN Deluxe Editions with the NEW YORK POST.

The commercial, featuring artwork from the acclaimed stories by some of the best writers and artists in the industry will begin airing on cable stations this week.
But that's not all, it will also be running on the Jumbotron in Times Square beginning July 16th!

Check out the commercial here first.

And be sure to add these incredible collections (available now) to your summer reading list: BEFORE WATCHMEN MINUTEMEN/SILK SPECTRE by Darwyn Cooke and Amanda Conner, BEFORE WATCHMEN OZYMANDIAS/CURSE OF THE CRIMSON CORSAIR by Len Wein, Jae Lee, John Higgins and Steve Rude, BEFORE WATCHMEN NITE OWL/DR. MANHATTAN by J. Michael Straczynski, Adam Huges, Andy Kubert, Joe Kubert, Bill Sienkiewicz and Eduardo Risso and BEFORE WATCHMEN COMEDIAN/RORSCHACH by Brian Azzarello, Lee Bermejo and J.G. Jones.